Rational Science.

Real Love.

Maia, a wildly popular counselling clinic on the North Shore of Vancouver, came to me in the midst of their rebrand to the North Shore Center for Attachment. This rebrand involved an overhaul of their website, brand look and feel, and marked a shift in the team’s approach to therapy. This project involved distilling research and science-based information on the theory of attachment into copy that new and existing therapy patients would understand. The goal was to make the intimidating process of finding a therapeutic treatment feel approachable.