I joined the Old Navy team initially to support with their loyalty program marketing efforts. While not very sexy, these assets ranging from emails, to in-store signage and beyond are critical to this massive business-driving initiative. I was then brought in to write for their promotional emails, also known as Today Only Deals & Saturday Steals. As some of Old Navy’s highest-earning programs, these emails needed to marry brand voice with a focus on value. Here’s a look at some of my favourite promotional pieces!