In an era of fleeting digital copy that gets maybe 0.00001 seconds of attention from consumers, there is something so special about seeing your words in print—or on walls in this case. Smash + Tess is a Canadian apparel brand that empowers women with comfortable and stylish everywear, designed for every body. As an ongoing client, I have been working with S+T on their email marketing, brand campaigns, product naming and more. I was beyond excited to be a part of their first-ever retail experience!

The goal behind this pop-up store opening in Coquitlam Centre for the holiday season is to give the #smashtessfam an opportunity to shop the iconic Rompers IRL, and capture the essence of the brand through fun signage, empowering mirror mantras and Instagrammable moments.